Category Archives: buyer persona

High Fundraising Standards Big Factor in Public Trust – Press – AFP

Just a reminder of how high the stakes are for nonprofit organizations. Ethical fundraising is the number one reason people come to trust a particular charity, according to a recent survey conducted in Britain. via High Fundraising Standards Big Factor … Continue reading

Posted in buyer persona, community and government, education

Hey McDonalds!

Who is old enough to recall the game of “telephone?” We play it at your drive thru. When we ask for a “tote of cookies” we have to explain the item to the employee. Everytime. I guess “tote” sounds like … Continue reading

Posted in buyer persona, education, health