eBook: The Buyer Persona Manifesto | Buyer Persona Institute

Coutesy David Meerman Scott:
Great info on marketing: what does your buyer want? As a customer, I know what I want: better customer service. That means (yes you, Hyatt) to train your staff to finish one transaction before they start another. I.e., If I am paying my bill, please do not stop in mid-transaction to pick up the phone ringing on the outside line. You may fill a room for the night, but you may also lose a lifelong customer.

One thing at a time, please.

http://www.buyerpersona.com/persona-marketing-ebook

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