Coutesy David Meerman Scott:
Great info on marketing: what does your buyer want? As a customer, I know what I want: better customer service. That means (yes you, Hyatt) to train your staff to finish one transaction before they start another. I.e., If I am paying my bill, please do not stop in mid-transaction to pick up the phone ringing on the outside line. You may fill a room for the night, but you may also lose a lifelong customer.
One thing at a time, please.